Voice of Community
Talkscape is significantly more cost effective as compared to a traditional approach for capturing feedback data
Case Scenario - A traditional approach versus Talkscape
Traditional Approach: 50 people interviewed
Talkscape: Voice Starter package with 5 questions per respondent (allowing for a total of 1,000 respondents)
Set up
Data Capture
Data Analysis
Data Reporting
Identifying Actions
Total Cost
1/2 day
Number of respondents
1,000
TRADITIONAL APPROACH
TALKSCAPE
APPROACH
TIME REQUIRED
APPROACH
COST*
TIME REQUIRED
COST
Developing tools for data capture
Project management
​
​
Interviews (typically 30 minutes each)
​
​​Manual thematic analysis
​
​​
Many pages of descriptive text with quotes used for illustrative purposes
​
Typically not included as the aim is primarily to describe the data
​
8 hours
25 hours
1 hour per interview
Approximately 40 hours
$1,200
Customer workshop to generate key questions designed to get an engaging response
​
Minimal time for the person to simply speak their answers
i​nitial customer workshop to refine the themes
​
Automatically developed by the Talkscape platform
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​
Customer workshop every 4 months to explore the data and identify actions for improvement
1 hour
Less than 5 minutes per person
1/2 day
Automatically generated
$3,750
$7,500
$6,000
Voice Starter Annual Subscription
$18,450
$18,000
50
Cost per respondent
$369
$18
*Assumes the average professional services fee of $150/hr for this level of work

