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Surveys to Stories: The Evolution of Feedback

Peter Carswell

For decades, organisations have relied on surveys to gather feedback. Tick a box, rate on a scale of 1 to 10, add a comment if you have time. While these methods are efficient, they often fall short of capturing the depth and nuance of real human experience. What gets lost in the process? The stories, the emotions, and the context that turn feedback from mere data points into meaningful insights.

Why should we predefine what people want to speak about?

At Talkscape, we believe feedback should be more than numbers on a chart. When people speak, their voices carry so much more than just the words—they carry tone, emotion, and context. A person’s voice can tell you if they’re frustrated, passionate, or hopeful. It’s this richness that helps organisations truly understand what matters most to their employees, customers, or communities.


This is why Talkscape was created: to revolutionise feedback by moving beyond surveys and enabling organisations to listen authentically. Our platform captures spoken feedback, retains the original voice throughout the process, and uses advanced AI to analyse themes, trends, and sentiments. The result? Organisations not only hear what people are saying but understand why they’re saying it.


The benefits of this shift are profound. By listening to stories instead of scanning ratings, organisations can identify the true drivers of satisfaction and engagement. They can also spot emerging issues before they escalate and, most importantly, build trust by showing people that their voices are heard and valued.

An answer on a 10 point scale gives you little to no ability to know what action to take.

It’s time to leave behind the checkboxes and start listening to the voices. Talkscape isn’t just about gathering feedback—it’s about making every story count. After all, real voices lead to real insights, and real insights drive meaningful action.

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